90% of the professionals I meet are undercharging for their service

Higher Fees for the Same Work

ideal for professionals, professional services organisations /
professional service membership organisations


Calculate the real costs of supplying the service you provide to ensure you are being paid the fees you deserve for your work? Charging for time puts you at a disadvantage so move to a more sustainable system of charging for your knowledge. It is easier than you might imagine and it is what clients are expecting.


Every professional services organisation I have met over the last 40+ years gives away ‘000’s in lost fees every year without realising its true impact. How do I know? I was guilty of doing it myself but quickly realised the negative impact it was having on the bottom line. Most professionals I meet hate the business side of what they do and would prefer to concentrate on giving the client the benefit of their knowledge, but you must benefit from the fruits of your labour.
This is not rocket science but a series of practical ideas that you can implement today once you understand why they work. With a little effort you can transform your income, gain greater respect from your clients and confidently sack the challenging ones who keep you awake at night. This investment will pay you many times over and the only question you will have is, why did I not do this before now?

Time required

1 hour including Q&A
(if the audience would like extra time for the Q&A it shall be provided FREE of charge)

Workshop Cost

Zoom €675 plus VAT

 Face to Face in Dublin €675 plus VAT(when permitted), other locations on request

 Workshop Testimonial

"Well done yesterday, we got great feedback from members."

Teresa Harte - CPD Officer, RIAI

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Alec Drew, KBE shares his passion and knowledge around productivity and communications in the professional services sector. A major part of his 40 years in business was spent as Managing Partner of a highly successful branding agency where he worked with a wide range of CEO’s across all sectors. His insightful questioning and straight talking opened up new conversations, giving them fresh insights into their own organisations and uncovering valuable revenue streams that were previously overlooked. One strategy helped his clients achieve €3.23 billion in additional sales over a 5 year period.

He demonstrates the positive effect on shareholder value when all levels of an organisation speak the same language.  


As an international speaker he shows very quickly how a simple shift in mindset can have such a positive impact on the bottom line. He hates waffle, verbose explanations and jargon and his talks get straight to the point in a no nonsense but entertaining way. ’Technology - The Time Thief’ is a fresh and honest look at the combined effects of technology and communications not just on business but on society as a whole.


He hosts a weekly radio show where business leaders from all sectors share seminal moments in their lives. Asking insightful questions he encourages guests to retrace their steps from the start of their career to where they are now and talk about key influencers that shaped their success. It gives listeners their weekly fix of encouragement to believe in themselves and demonstrates the abundance of resources that are available to help you complete your journey to destination SUCCESS.  


He is Past President of the Professional Speaking Association, Ireland, a member of the PSA and the Global Speaking Federation. 


'The concept of business is simple until you let a human being near it' - Alec Drew